There’s no doubt that for many businesses, the creative and digital economy is a confusing beast.

The positive impact it can have on business growth is irrefutable, yet knowing where to start, who to speak and what to speak about is a little less obvious.

In July 2016, Think Create Do produced an event simplifying the subject and then in November 2016, as part of ³ÉÈËÖ±²¥â€™s Festival of Enterprise, they produced another.

That’s The Way To Do It 2 presented a terrific line-up of speakers, each drawn from the renowned local creative and digital sector:

  • Sophia Story – Head of Commercial, 3 Sided Cube  
  • Mitchel Stuart – Founder & Managing Director, Inferno Media          
  • Tom Wittlin – Digital Creative Director, The Flight      
  • Michelle Davis – General Manager, WeClick Media  
  • Martin Flavin – Creative Director, Five by Five         
  • Mike Mallia – Innovation Lab Manager, LV=   
  • Gemma Harris – Co-founder, Lineup Media  
  • Ed Gould – Creative Director, Carswell Gould          
  • Cate Murden – Founder, PUSH Mind and Body       

If we all know a little bit more about data, content marketing, virtual reality, and website and app development – and if we know who to speak to in order to learn more – then all our businesses will grow.

In their own unique ways, these ten speakers enabled budding entrepreneurs and established businesses to understand the rewards a digital focus can offer.