Amelia joined global healthcare communications agency, 90TEN, after graduating two years ago.
During her degree and placement, she had become interested in behavioural science and how influence could be used to inspire positive change.
She drew on this knowledge to encourage the agency鈥檚 pharmaceutical clients to take their first steps into the influencer world, resulting in a new podcast series with contributors including the BBC鈥檚 鈥榊ou, Me & The Big C鈥� host, to encourage open conversations about living with terminal cancer.
Amelia credits her degree with giving her the confidence to host a podcast series of her own for a pharmaceutical company, interviewing global senior leaders about patient centricity and how to achieve it.
Amelia says: 鈥淔rom launching first-in-class treatments for chronic conditions, to securing media coverage to raise awareness about ultra-rare diseases, I鈥檝e been fortunate enough to apply my PR skills and know-how to numerous communications challenges. After a year when health has been high on the agenda, it has been an honour to work on campaigns to improve health outcomes and I can鈥檛 wait to see where my career will take me next.鈥�
Factfile
Name:聽Amelia Schmidt
Age:听25
Job role:聽Account Manager
Organisation:听90罢贰狈
Course studied:聽BA聽(Hons) Public Relations
Graduated: 2019
What their colleagues say
Bringing together her degree knowledge and a deep passion for ethical healthcare communications, Amelia provides strategic client counsel and navigates challenging situations with the professionalism of colleagues 10 years her senior.
A future leader, Amelia inspires her colleagues and clients to set their sights high and innovate to make life better for patients. Her placement experience at The Body Shop鈥檚 UK press office, and ability to make meaningful connections with people, has positioned Amelia as a company lead for influencer engagement, shaping our influencer and social offering for our clients."
Georgie Eccles, Senior Account Director, 90TEN